PARTNERS+simons is very excited about the recent launch of Proventys.com with newly updated home page and product pages, along with the introduction of an animated educational video promoting Proventys CDS Oncology™ powered by NCCN. Read more »
Too Much of a Good Thing
One of the most powerful things about digital communication is how easy it is.
We click to send. To friend. To like. To dislike.
But because digital communication is so easy – and cheap – it has a HUGE downside. Especially when marketers overdo it (and most fall into the trap). Read more »
5 Writing Tips for Getting Things Done and Not Sounding Like an Idiot
Last week I attended a lecture about gene expression and cytogenetics from a graduate-level professor of molecular biology who holds a PhD in genetics and is currently using research techniques like quantitative polymerase chain reactions and RNA-sequencing experiments.
(I’ll give you a moment to read that again.)
Little Bets
There's a new book released by Peter Sims entitled "Little Bets" I've just started digging into - it's fascinating. This book is essentially about the opposing forces of risk and innovation. Peter's thesis states that by placing "little bets" or taking numerous small risks instead of larger, riskier bets on what the market wants, companies end up finding big, transformative ideas. Read more »
Productization of Digital Agencies
By Raj Das of POM Partners
We have been fortunate to work with some of the smartest advertising agencies over the last decade and a half. It always amazes me how much talent is resident inside a good agency. From strategy and creative talents to sophisticated media planning, media buying, and technology executions, advertising agencies provide an invaluable service in the seamless engagement and interactions between brands and consumers. Due to their versatile capabilities and glamorous associations with the hottest brands, agencies are able to recruit the sharpest minds. It is no wonder then that these talented souls within advertising agencies are frequently tempted to embrace and incubate new products. While the trend has accelerated in recent years with the advent of a new breed of digital agencies, the phenomenon has generally existed for over a decade. Let’s examine this in some more detail. Read more »
4 ways to respond to a breach in customer trust
Earlier this month I received emails from four companies that use Epsilon as their email service provider. Apparently Epsilon’s database was breached, allowing unauthorized third-party access to customer email addresses—and causing a breach in customer trust. Let’s take a close look at how each brand responded to see what we can learn as marketers and brand stewards. Read more »
The Monastery at Portsmouth Abbey goes social —
Read all about it
PARTNERS+simons is very proud of yesterday's New York Times story about our campaign for the Portsmouth Abbey Monastery. I've been asked if it was difficult to sell the monks on blogging, FaceBook and search. It wasn't at all. They jumped into social media with both sandals.
Tom Simons Featured on WBUR’s CommonHealth blog
Analysis: Why Hospitals Are Selling Themselves More Than Ever
Reposted from WBUR's CommonHealth blog
Written by Carey Goldberg
Have you noticed this lately? You go to mainstream news sites — like, say, boston.com or our own wbur.org — and see ads (no, wait, in public radio we call it “underwriting”) by local hospitals. I’m not exactly objective about financial support for journalism. The ads gladden my heart. I also couldn’t help wondering: What’s up? In my old newspaper days, you couldn’t sell an ad for a health-and-science section to save your life.
US News and World Report Rankling
Dutifully, I perused the US News and World Report Best Hospital Rankings issue as well as the coverage of it in Boston.com’s Daily Dose.
In Deborah Kotz’s piece, the US News rankings editor Avery Comarow is quoted as saying "The new rankings, the largest expansion of Best Hospitals to date, offer patients and their families a much better chance of finding a top-performing hospital in their health insurance network…and for patients who would need to travel to visit a nationally ranked hospital, the metro rankings may offer a local alternative -- or several."
Two things come to mind.
Healthcare Companies Increase Use of Mobile Platforms
More and more healthcare companies are seeing the potential of the mobile platform and investing portions of their budgets accordingly. In the healthcare industry we continue to see increasing innovation in the mobile & tablet platform. Apple has spent significant resources targeting healthcare's use of the iPhone and it's generating results. For example in January, the French start-up Withings introduced a cuff that can take your blood pressure and pulse and that can connect to an iPhone to send that data to an online profile where it can then be accessed by your doctor. Mobile is being used in innovative ways and offers a wide spectrum of projects that can help your business enhance it's relationship with patients while achieving business goals.
